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News Release
FOR IMMEDIATE RELEASE
September 24, 2024

New Updated Edition of Groundbreaking Book
Priceless: Curing the Healthcare Crisis

Oakland, CA— At an average of $13,000 a person, Americans are paying a lot for health care. But while American medicine delivers some of the finest care found anywhere in the world, the system is way too bureaucratic and often unfair.

In his new book Priceless: Curing the Healthcare Crisis (Updated Second Edition), John C. Goodman, (Independent Institute Senior Fellow and President of the Goodman Institute), says the biggest problem is the lack of a functioning price system, that works so well in other markets that meet our needs.

“We have so suppressed normal market forces—year after year, decade after decade—that none of us ever sees a real price for anything in healthcare,” says Goodman. “No patient. No doctor. No employer. No employee.”

“Lack of real prices means that we all face perverse incentives,” says Goodman. “When we act on those incentives, we do things that make costs higher and quality lower.”

In this new edition of Priceless, Goodman lays out the path to liberate patients, doctors, entrepreneurs, and the entire healthcare industry to get out of the trap caused by payment systems that deny us the opportunity to obtain care in real competitive markets.

Goodman’s proposed solutions are bold, crucial, and most importantly, caring.

Author Biography: John C. Goodman is a Senior Fellow at the Independent Institute and the President of the Goodman Institute. His books include the widely acclaimed A Better Choice: Healthcare Solutions for America, New Way to Care: Social Protections that Put Families First, and the award-winning Priceless: Curing the Healthcare Crisis.

For more information, contact Robert Ade, [email protected], or (510) 635-3690.

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INDEPENDENT INSTITUTE
100 Swan Way, Oakland, CA 94621-1428

The Independent Institute is a non-profit, public policy, research, and educational organization that promotes the power of independent thinking to boldly advance peaceful, prosperous, and free societies grounded in a commitment to human worth and dignity.
For more information, visit Independent.org.







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