The millennial generation, the largest generational cohort on record, is poised to possess more spending power than other living generations. Charities eager to tap this donor pool can better engage millennials by tying contributions to high-quality, personalized experiences.

Elizabeth Crisp Crawford is associate professor in the Department of Communication at North Dakota State University.
Jeremy Jackson is associate professor in the Department of Agribusiness and Applied Economics at North Dakota State University and director of the North Dakota Center for the Study of Public Choice and Private Enterprise.
EconomyEntitlements and WelfareFood StampsMedicare, Medicaid, and ObamacareSocial Security
Other Independent Review articles by Jeremy Jackson
Summer 2017 The Limits of Redistribution and the Impossibility of Egalitarian Ends